According to Nicolas Cole, with over 100M views Author.
I saw Many writers struggle with feeling like they’re not good enough, but the truth is, you don’t have to be a big name to share valuable ideas. What matters is explaining why you’re writing and why your perspective is worth considering. According to Nicolas Cole, with over 100M views-You don’t need to be an expert like Tony Robbins or Jeff Bezos to build credibility. Simply be honest about your experience and focus on being helpful.
One of the quickest ways to build trust when you’re starting out is through “borrowed credibility.” This means sharing advice, tips, or insights from well-known experts your readers already trust. For example, instead of giving your own copywriting advice, you could highlight David Ogilvy’s techniques. Or, if you’re sharing habit-building tips, mention lessons from James Clear. By curating the best information from trusted sources, you’re saving your readers time and showing them valuable insights without the pressure of having to be the expert yourself.
However, curation doesn’t mean you can’t add your own voice. While you’re sharing expert advice, you can also reflect on how you’ve applied these tips or how they’ve impacted your own life. This blend of borrowing credibility and adding personal insights will help you build trust with your readers. Over time, you’ll grow as a writer while still providing value, and your audience will appreciate your unique mix of curation and personal experience.