People like to believe they buy with logic. In reality, they decide with emotion first.
The brain reacts faster to feelings than to facts. Emotion opens the door before logic steps in.
When someone feels understood, they stop resisting. That moment changes everything.
Sales start when a person feels seen. Not when they are shown numbers.
Scientific journals explain that emotion activates memory and decision making together. Logic works later to justify the choice.
This is why people remember how a brand made them feel, not what it listed.
History proves it again and again. Stories moved people long before data existed.
A message filled only with facts feels cold. A message with feeling feels human.
Emotion reduces effort. The brain prefers what feels familiar and safe.
Once emotion creates trust, logic supports the decision quietly.
This is why stories sell better than explanations. They touch before they teach.
When emotion leads, sales follow naturally. Logic simply confirms the choice already made.